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News & Events

Middleton Doll Relaunches Its Ecommerce Website

New York, NY, March 20, 2011 - Middleton Doll and The Alexander Doll Company today relaunched its ecommerce website, http://www.leemiddleton.com on the Shopatron platform, which allows the company to take orders on its website and make them available to its retailer distribution network for fulfillment.

Middleton Doll captured the beauty and innocence of childhood more than 30 years ago, when the company was founded. The company's commitment to quality continues today. Starting with the unique artistry of its founder, Lee Middleton, the company is recognized by doll enthusiasts as the industry leader of collectible, baby and play dolls. Each year, Middleton Doll has introduced more than 100 new play and collectible dolls designed to look like real babies and children.

Alexander Doll Company, Inc. is a New York-based company now celebrating its 87th Anniversary. It is Alexander Doll Company's mission to continue the tradition, elegance and innovation of its founder Beatrice Alexander. Madame Alexander dolls include a full line of fine quality, handcrafted collectible, fashion, baby and play dolls. The company has been responsible for a series of "firsts" that have shaped the doll world and defined Madame Alexander as a pioneer of style and quality in this industry. Alexander Doll Company, Inc. is controlled by Gefinor, a New York-based private equity firm.

Middleton Doll will be a welcome addition to the Madame Alexander family of dolls.

For further information contact: Shari@sallyfischerpr.com or 212 246-2977.

Madame Alexander Announces its acquisition of Lee Middleton Original Dolls

New York, NY, March 17, 2010 – Alexander Doll Company, Inc., manufacturer of Madame Alexander dolls, is proud to announce its acquisition of the business assets of Lee Middleton Original Dolls, Inc., the Ohio-based manufacturer of authentic collectible, baby and play dolls.

This collaboration joins together two doll industry leaders. The two companies combined have over 100 years of experience in the doll business, creating, designing and sculpting exquisite dolls adored by collectors the world over.

Madame Alexander is thrilled to welcome Lee Middleton Original Dolls to its portfolio of cherished creations. By acquiring this renowned company, Madame Alexander is poised to add even more history and creativity to the company's archives. This new venture will now allow Madame Alexander dolls to reach an even larger audience. Lee Middleton Original Dolls will continue to operate under the same name.

Middleton Doll captured the beauty and innocence of childhood more than 30 years ago, when the company was founded. The company's commitment to quality continues today. Starting with the unique artistry of its founder, Lee Middleton, the company is recognized by doll enthusiasts as the industry leader of collectible, baby and play dolls. Each year, Middleton Doll has introduced more than 100 new play and collectible dolls designed to look like real babies and children.

Alexander Doll Company, Inc. is a New York-based company now celebrating its 87th Anniversary. It is Alexander Doll Company's mission to continue the tradition, elegance and innovation of its founder Beatrice Alexander. Madame Alexander dolls include a full line of fine quality, handcrafted collectible, fashion, baby and play dolls. The company has been responsible for a series of "firsts" that have shaped the doll world and defined Madame Alexander as a pioneer of style and quality in this industry. Alexander Doll Company, Inc. is controlled by Gefinor, a New York-based private equity firm.

Middleton Doll will be a welcome addition to the Madame Alexander family of dolls.

For further information contact: Shari@sallyfischerpr.com or 212 246-2977.

Middleton Doll Co. Receives 2008 Best of Hartland Award


U.S. Local Business Association’s Award Plaque Honors the Achievement

WASHINGTON D.C., June 5, 2008 -- Middleton Doll Co. has been selected for the 2008 Best of Hartland Award in the Dolls & Dollhouses category by the U.S. Local Business Association (USLBA).

The USLBA "Best of Local Business" Award Program recognizes outstanding local businesses throughout the country. Each year, the USLBA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2008 USLBA Award Program focused on quality, not quantity. Winners are determined based on the information gathered both internally by the USLBA and data provided by third parties.

About U.S. Local Business Association (USLBA)

U.S. Local Business Association (USLBA) is a Washington D.C. based organization funded by local businesses operating in towns, large and small, across America. The purpose of USLBA is to promote local business through public relations, marketing and advertising.

The USLBA was established to recognize the best of local businesses in their community. Our organization works exclusively with local business owners, trade groups, professional associations, chambers of commerce and other business advertising and marketing groups. Our mission is to be an advocate for small and medium size businesses and business entrepreneurs across America.

SOURCE: U.S. Local Business Association